Given the fiscal roller coaster we’ve experienced the last few years, millions of consumers are looking for ways to save money without having to sacrifice comfort, convenience, or style. What they don’t realize is that shifting will save them money as well as improve the quality of their life and the health of the planet. With just a few simple behavioral shifts, consumers can actually lessen their financial strain and live more efficiently.

Elizabeth Rogers, coauthor of New York Times bestseller The Green Book, has written the new book SHIFT YOUR HABIT: Easy Ways to Save Money, Simplify Your Life, and Save the Planet (Three Rivers Press, March 2010), which includes more than 500 simple behavioral changes—adding up to more than $50,000 of annual savings. By making even just a few of these shifts, readers will streamline their lives, live more efficiently, and become more financially responsible.

Over the past year, the simple changes in SHIFT YOUR HABIT have helped 15 families of all backgrounds and income levels save a total of $100,000, eliminate 25,000 tons of waste, and save 500,000 gallons of water. And this is just the beginning!

Elizabeth helped each family in the book pick and choose the changes that best fit their lifestyles, so they could immediately make an impact on their bank accounts and the Earth. Because each shift has a dollar value attached, readers will know exactly how much money they’re saving. For example:

•    Parents can pack their kids waste-free lunches and save $400 a year

•    Small-business owners can save $1,600 a year by shutting down office computers each night

•    Canceling cable service and watching TV shows online can save $900 a year

•    And working from home just two days a week can save up to $575 a year on fuel costs

SHIFT YOUR HABIT is written for:

•    The mom shopping at a discount store who mistakenly thinks that making environmentally responsible purchases means spending more

•    The college student who, despite working two part-time jobs and belonging to his school’s green coalition, thinks he can’t afford to practice what he preaches

•    The retired couple who lives efficiently without even thinking about it—and wants to continue to subsist responsibly on a fixed income

•    The small-business owner who wants to cut costs and go green but doesn’t know where to start

•    The passionate cook who can no longer afford the ingredients she craves and wants to be able to get them from her own backyard

•    The single parent who is busy working and keeping the household together but still wants nothing but the best for her children

SHIFT YOUR HABIT hits stores March 9th. Connect with Elizabeth on TWITTER today to start shifting!

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